The True Value of Search Engine Optimisation.
It is surprising that many businesses and brands are setting up websites without really knowing how websites work and how they operate in the search engine environment. Creating a website or blog for your business enterprise is all well and good but what do you really aim to gain from doing so? You may be looking to expand your target market for your goods or services. Or, you may be looking to establish a new marketing avenue for your brand or business. Whatever your reason is for setting up a website, it is important to have a clear vision in mind and a proper strategy of achieving your vision.
Today, building a website is not really an achievement for a business or brand. It is actually the starting point of a long journey to online success. What is online success? Online success is where a website gains worldwide recognition on the Web and becomes a trusted authority in a specific niche industry. We all know of successful or authority websites on the web like Wikipedia and many others. Getting to such heights of success is only possible through search engine optimisation (SEO).
What Is SEO?
SEO is simply an online marketing strategy that raises the position of a website on search engine results for certain keyword phrases. Google and other popular search engines run the Internet as we know it. Featuring on Google’s search results is a mandatory requirement if you want your website to be anything more than just a page with images and words. Optimising your website for search engines is the beginning of a long but rewarding journey to online success.
Websites are normally ranked based on the keywords they are associated with. Take a minute to think about your website. What would people type in the search engine box in order to find your website on the search results? Here, you should assume that the people doing the search do not know the name of either your business, brand or products. If you think about it critically, you will come across specific keyword phrases that best describe what your website is all about.
Keywords are important in search engine optimisation as they are what is used by both search engine bots and search engine users to locate your website on the Web. With this fact in mind, it is important to align your website with the most popular search phrases on the Internet. These phrases should be incorporated into every aspect of your website from the general content, titles, meta tags, meta descriptions and links as well. All this is part of keyword optimisation.
On the other hand, search engine optimisation should also facilitate link building. Building links to your website is a clever and effective way of raising your ranking on search results. Getting quality backlinks from authority or trusted websites on the internet can go a long way in legitimising your website in the eyes of search engine providers like Google.