How To Find Your Online Competitors.
If you're looking to dominate the search engine results page through SEO. You're going to have to do some research into your online competitors. Research is sometimes time-consuming but, thanks to the many talented software developers. We can now sort and gather information much quicker than before. There are many tools that could do this for you, which make competitive analysis much easier.
The Quickest Easy Way To Find Your Competition.
The quickest way to find competitors in your niche market, is by searching for the keywords you want to rank for. Just like magic, the search engines will deliver the first stage of the information you need. The real sites listed on the first page of Google. They are your direct competition. In order to outrank them however, you will have to do some research into the SEO strategies they use to get on the first page.
What To Look For.
There are several SEO factors to look at when assessing your competitors, one of the most important being backlinks. The search engines place a great deal of importance on the backlinks attached to a website. Therefore, this is a strategy you should use to get your website ranked. There are many tools that can help you analyse a site's backlink profile.
If you can copy the backlink profile of the sites on the first page, better yet exceed them. You stand an excellent chance of being listed above them in the search engines. Out ranking your competitors is not as easy as just getting more backlinks. However, for this article, we're looking at backlink, and how you should match what they do. Better yet, exceed what they do!
SEO Tools For Checking Backlinks.
There are many tools that can fine tune the details of what SEO techniques any website has adopted. These tools can look way beyond the backlinks of a website. They will also produce results of some of the main SEO ranking factors, search engine state are the among the most important. The monthly cost of these tools can range anywhere form $49.00 - $399.00, For now though, we'll focus on two of my favourite SEO Tools..
This is a great tool that's free to use. You don't have to sign up to get a report that shows you the first 100 backlinks of a website. If you register (for free), you can see up to 200 backlinks. You will also see what keywords a website is ranking for, along with other SEO data.
Ahrefs is a more extended SEO tool that produces full backlink and SEO analysis of any website. It is NOT a free tool but there is a 14 day free trial. However, the results include the social media and detailed SEO analysis information. The monthly plans cost $99.00 - $399.00, depending on how many reports you want to produce each month. Unless you are a SEO professional or a SEO Agency, I would advised getting the $99.00 monthly plan if you want the paid option.